Brief
To develop video content for a video projection wall that spans 3 primary meeting rooms at Callaghan Innovation's Auckland office.
Response
Callaghan Innovation's Auckland office is based around the theme of weaving. Representative of the organisation's activities and complimentary to the narrative of the space, this animation serves up 'subtle-WOW'. The video projection wall is 60 ft long so we kept the motion restrained to retain a sense of calm, befitting both the imagery and usability of the spaces.
Credits
My role: Creative Producer, Creative Director
The collaborators: Waxeye (Animation, Photography and Art Direction )