Brief
To design and produce a regulatory NZ Government document for Callaghan Innovation
Response
As a Crown Agency operating under the first COVID-19 lockdown
it was important to communicate that this was a nimble organisation. Developing a bold visual expression of this in line with the existing brand style was key to bringing the narrative to life.
Credits
My role: Creative Producer, Creative Direction
The collaborators: Grace Leung & Paul Turkington (Design)